Google Things to Do (GTTD) allows your tours and activities to appear directly on Google Search, Google Maps, and Google Business Profiles. When travelers search for things to do in your destination, your products can appear with pricing, availability, and a direct link to book on your website.
Before You Start
Make sure you have the following ready:
Google Business Profile: Your business must be listed and verified on Google Maps
Your website: With individual product pages and a page listing all your experiences
Product locations: Know the Points of Interest (POIs) your tours visit
Active CaptainBook products: At least one published product to connect
Step 1: Access the GTTD Channel
Log in to your CaptainBook dashboard
Go to Channels in the main menu
Select Google Things to Do (GTTD)
Choose the product you want to connect and click Connect
Step 2: Finalise Connection
After selecting a product, you'll be redirected to the configuration page. Fill in the following fields:
Field | What to Enter |
Google Business Profile Name | Your business name exactly as it appears on Google Maps |
Google Business Profile ID | Your unique Google Business Profile ID number |
Category | Select the category that best describes your experience |
Inventory Type | Always set to Operator Direct |
Landing Page View URL | The URL of this specific product on YOUR website |
Landing Page View LIST | The URL of your page listing all your experiences |
⚠️ Important: The Landing Page URLs must be on YOUR website. Do not use CaptainBook embedded URLs like /embedded/all or /embedded/product/{id}. Google requires these to be your own domain.
How to Find Your Google Business Profile ID
Go to Google Business Profile Manager (business.google.com)
Select your business
Click on Info or Advanced Settings
Your Business Profile ID will be displayed there
Step 3: Configure Locations
Each location (Point of Interest) that your product visits will be listed in this section. The more locations you add, the more visibility your product gets!
💡 Tip: Locations need to match a Google ID so they connect to real places on Google Maps. Setting just an address without matching to Google's database can cause errors.
For each location, you must select a Relation Type that describes how your experience relates to that location:
Relation Type | When to Use |
Related No Admission Ticket | Location is related but admission is not included or irrelevant. Example: A walking tour that passes through a famous square or visits a free landmark. |
Admission Ticket | Your product grants admission to this location. The customer is buying entry. Example: Skip-the-line tickets to a museum or attraction entry. |
Supplementary Addon | An additional service that doesn't get the user into the location. Example: Parking tickets, audio guides, temporary exhibitions. |
Unspecified | Default option when no other relation type fits. Avoid if possible – this is the least suitable option. |
✅ For most tour operators: Use "Related No Admission Ticket" for tours that visit landmarks, squares, or attractions without including entry tickets in the price.
Step 4: Set Cancellation Policy (Optional)
You can configure your refund policy to display on Google:
Set how much refund customers receive on cancellation
Define the cancellation window (e.g., free cancellation up to 24 hours before)
This information will be displayed to travelers on Google
Step 5: Complete the Connection
Review all your settings
Click Finalise Connection
Your product will be queued for the next feed upload (processed hourly)
ℹ️ Note: It may take 24-48 hours for your product to appear on Google after the feed is processed.
Where Your Products Will Appear
Once connected, your products can appear in different listing types on Google:
Listing Type | Description |
Tour Operator Free Listing | Your products appear on your own Google Business Profile. OTA listings may also appear alongside. |
Experience Free Listing | Your product appears when users search for POIs near your tour locations. |
Admission Free Listing | For products that grant admission (tickets) to a location. |
Ads | Your product becomes eligible for Google Ads campaigns (requires separate setup). |
Running Google Ads (Optional)
If you want to advertise your products on Google Things to Do, you'll need to connect your Google Ads account:
Go to your Google Ads account
Follow Google's instructions to link your Ads account to the Actions Center
Contact CaptainBook support to complete the connection
Once approved, your connected products will be available for advertising
ℹ️ Note: Contact [email protected] if you want to set up Google Ads for your GTTD products. We'll help you complete the linking process.
Quick Checklist
Before finalising your connection, verify:
☐ Google Business Profile is verified and findable on Google Maps
☐ Google Business Profile Name matches exactly
☐ Landing Page URLs are on YOUR website (not CaptainBook URLs)
☐ Inventory Type is set to "Operator Direct"
☐ All locations have a Relation Type selected
☐ Prices on your website match prices in CaptainBook
☐ Product has high-quality images and complete descriptions
Need Help?
If you have questions or run into issues:
Email: [email protected]
Google Documentation: developers.google.com/travel/things-to-do