CaptainBook lets you add frequently asked questions and manage photos for each experience. FAQs help customers find answers before booking, while high-quality photos make your listings more attractive and drive conversions.
Frequently asked questions (FAQ)
FAQs are displayed on the product page of your booking widget, giving customers quick answers to common questions. You can also create private FAQs that are used exclusively to train your AI assistants.
Adding an FAQ
On the experience edit page, scroll down to the Frequently asked questions section and click ADD FAQ. Fill in the following:
Question — The question customers might ask (e.g., "What should I bring?", "Is lunch included?").
Answer — A clear, helpful response to the question.
Visibility — Choose whether the FAQ is Public (displayed on your booking widget for customers to see) or Private (used only to train your AI assistants and not shown to customers).
Click SAVE to add the FAQ. You can edit or delete existing FAQs at any time from the same section.
Best practices for FAQs
Include the most common questions customers ask before booking, such as cancellation policy, what to bring, accessibility, and meeting point details.
Keep answers concise and informative.
Use private FAQs to give your AI assistants detailed information that helps them respond more accurately to customer inquiries.
Photos
Photos are one of the most important elements of your experience listing. High-quality images help customers visualize the experience and increase booking rates. The Photos section on the experience edit page lets you upload, organize, and manage images for each experience.
Managing photos
On the experience edit page, scroll down to the Photos section and click MANAGE PHOTOS. From the photo manager you can:
Upload new photos — Drag and drop images or click to browse and select files from your computer.
Set a cover photo — The cover photo is the main image shown on your booking widget, search results, and listings. Click on a photo to mark it as the cover.
Reorder photos — Drag photos to rearrange the order in which they appear on your listing.
Delete photos — Remove photos that are outdated or no longer relevant.
Photo guidelines
Use high-resolution images that showcase the experience in action.
Include photos of the location, equipment, guides, and happy travelers.
Avoid blurry, dark, or overly edited images.
The cover photo should be your most compelling image — it is the first thing potential customers see.
Upload at least 3–5 photos to give customers a complete picture of what to expect.
Tips
Regularly update your FAQs based on common customer questions and feedback.
Use seasonal photos to keep your listing fresh and relevant throughout the year.
Private FAQs are a powerful way to improve your AI assistant responses without cluttering the customer-facing FAQ section.